How to know and increase your Facebook ad spend limit
The Daily Spending Limit is the maximum amount you can spend on Facebook ads in one day. This limit is set for each ad account and varies depending on its history, activity, and quality of ad campaigns. The limit on new accounts typically starts at $50, but can be increased as you use the platform.
How do I know my limit?
There are several ways to find out your daily spending limit:
- Practical method: By gradually increasing the advertising budget, you can determine when the limit is reached, at which point the ads will stop. This method is useful for those who want to understand how the limit affects the performance of campaigns.
- Browser extensions: Tools such as Fbhelper and Fbacc.io provide information about spending limits as well as other data about your advertising account. These extensions help automate the process of tracking limits and simplify account management.
- Contacting support: You can request information about the limit by contacting Facebook technical support via chat or help center. To do so, simply send a request with your ad account ID.
How to increase the daily spending limit?
- Account warm-up Gradual and careful account warm-up is the main way to increase your spending limit. This process involves launching small ad campaigns with a gradually increasing budget. The more account activity and ad campaigns, the more Facebook trusts your account, which leads to higher limits. Warming up also helps you avoid getting banned for minor violations of the platform’s rules, as Facebook trusts accounts that actively engage with their audience and show “organic” activity.
- Buying or renting accounts Another way to get an account with higher limits is to buy or rent accounts. Many advertisers prefer this route, especially if you need to get started with a high limit account quickly. It’s important to work only with trusted vendors and verify the limit before buying by requesting screenshots of billing settings and other data about the ad account.
- Some advertisers successfully increase their spending limits by contacting Facebook’s support team. This method is especially effective when working with “white” offers, where there are no violations of the platform’s rules. However, the decision to increase the limit depends on the specific support staff member and the trustworthiness of the account. If the account meets the requirements and shows a good history of advertising activity, tech support may approve the limit increase.
Why it’s important.
Understanding and managing your ad spend limits is an important aspect of successful Facebook promotion. If limits are not controlled, it can limit the growth of your ad campaigns. Increasing your limits allows you to scale your ads, improve results, and ensure a steady flow of traffic.
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