Telegram has long ago become not just a messenger, but a full-fledged environment for promotion and sales. Channels, chats, bots – these are all tools through which millions of rubles of advertising budget pass every day. But here’s a question: do you know exactly which of these brings you results? Or, as is often the case, are you pouring in traffic “by eye” and hoping that it will work?
Cross-cutting analytics for Telegram is what separates teams that are working at a disadvantage from those that are scaling at a plus. And in this article, we will tell you how it works, why you need it, and why you can’t go anywhere without it in 2025.
What is end-to-end analytics in Telegram
End-to-end analytics is a system that allows you to track a user’s path from the first touch (click on an ad) to a targeted action within Telegram: subscribing to a channel, communicating with a bot, paying, re-purchasing, and so on.
If Telegram used to be considered a “gray area” of marketing, where it was almost impossible to track anything accurately, today the situation has changed. Modern solutions make it possible to see everything: which campaign, which ad and which creative actually bring in money, and what just drains the budget.
Why businesses need it: 3 simple reasons
– Budget savings
Without analytics, you’re blind: you don’t know which ads are working and which aren’t. Cross-cutting analytics allows you to quickly disable ineffective bundles and strengthen the ones that work.
– Profit growth
By seeing exactly what brings leads, subscribers, and orders, you can scale successful traffic channels. This gives you multiple growth without increasing costs.
– Funnel management
Telegram is not only an entry point, but also a sales channel. You will be able to build funnels, track drops at stages and optimize them – all this thanks to end-to-end analytics.
How end-to-end analytics works in Telegram
Here’s the basic layout:
– Launch an ad campaign on Facebook, TikTok, Google or other source.
– User’s transition to Telegram (to a bot or channel) via a marked link.
– Action capture – subscribe, reply in bot, click, pay, etc.
– Data transfer to the analytics dashboard.
– Analysis and optimization – disabling unprofitable bundles, scaling workers.
The key point is to link external traffic with internal actions in Telegram. And this is where the MVP Project comes into the picture.
What MVP Project does
MVP Project is an IT solution that helps businesses build end-to-end analytics, including for Telegram feeds, bots and funnels.
What you get:
Transparent user journey from advertisement to purchase in Telegram
– Detailed tracking: from UTM tags to specific actions in chats
– Visual dashboards with metrics understandable even for beginners
– Ability to scale advertising campaigns based on real data
This means that you no longer have to guess where a subscriber came from, or why he came at all. Everything is visible, everything counts.
Case Study
A team working in the online education niche was driving traffic to a Telegram channel via TikTok Ads and Facebook. Without analytics, it was total chaos. After plugging in a solution from MVP Project:
– CPL decreased by 27%
– ROI increased by 2.8 times
– Transparent statistics allowed to disable 3 out of 9 bundles – they were unprofitable
– We managed to set up an auto-funnel in Telegram with tracking points
All of this was possible because there was visibility of what was happening.
Who especially needs end-to-end analytics in Telegram
– Arbitrageurs and media buyers – to evaluate the effectiveness of campaigns
– Online schools – to track funnels and ad effectiveness
– Infobusinesses and marketers – for precise channel optimization
– B2B companies – to control lead generation via Telegram
– Marketplaces and e-commerce – to build communications via messengers
If you’re on Telegram or just starting to get in there – end-to-end analytics should be at the core of your strategy.
Conclusion: stop pouring into the darkness
Telegram is no longer the “dark forest” it was a couple of years ago. Today it has become a transparent platform where you can not just pour in, but do it consciously and to your advantage. Cross-cutting analytics is not a luxury, but a necessity.
With MVP Project you get not just a tool, but a partner in building effective Telegram marketing. That means more confidence, more data, and more profit.
Ready to clean up Telegram?
Start with the right analytics.
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