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Integration of TikTok Ads and Telegram: how to attract audience and convert into clients

28.02.2025

TikTok is not only a platform for entertainment, but also a powerful tool for customer engagement. Millions of users interact with the content every day, and advertising tools allow you to fine-tune the audience and achieve high engagement.

Telegram, in turn, gives the opportunity to retain and convert traffic: subscribers get instant access to content, chatbots help to automate interaction, and CRM-tools – to work with customers more effectively.

The combination of TikTok Ads and Telegram allows you to build a short path from first contact to purchase. In this article we’ll look at how to set up ads correctly, which formats work best and how to automate the process of processing subscribers and leads using MVP Project.

Why do TikTok Ads and Telegram work well together?

This bundle is effective because both platforms perform different but complementary tasks.

TikTok is a generator of interest. Creative videos instantly attract attention, and smart algorithms help find relevant audiences.
Telegram is a retention and sales tool. Users feel more comfortable in messenger, there are no overloaded lendings or complicated forms – they simply go to a channel or bot and get the information they need.
High conversion rate. TikTok gives you an engaged audience, and Telegram allows you to convert them into customers without losing them at intermediate steps.

How do TikTok → Telegram funnels work?

  • Direct funnel: TikTok ads → channel/bot in Telegram.
  • Intermediate funnel: TikTok ads → lending → Telegram (for additional audience warm-up).
  • Hybrid model: UTM-tagged landing page, retargeting and personalized offers in Telegram.

MVP Project helps analyze traffic sources and see which TikTok campaigns bring the highest quality audience to Telegram.

How to attract audience from TikTok to Telegram?

Advertising formats in TikTok work in different ways, and it is important to choose the most effective ones for the Telegram audience.

Best TikTok Ads formats for Telegram

  1. Spark Ads – promoting organic posts that look like regular content. Great for attracting subscribers in Telegram.
  2. In-Feed Ads – promotional videos embedded in the feed. They work for quick engagement and are well combined with call-to-action for switching to Telegram.
  3. Lead Ads – allows you to collect users’ contacts directly in TikTok and then redirect them to an automated funnel in Telegram.

How do you prepare the creatives?

  • Make an engaging script – the video should hook you in the first 3 seconds.
  • Use intrigue – for example, “Secret tips only on Telegram” or “Access to exclusive content”.
  • Add Call-to-Action – a clear call to action to go to Telegram, preferably with a bonus (discount, guide, checklist).

MVP Project allows you to track which ad campaigns are bringing in quality users and which are draining your budget.

 

Guide to creating and connecting a TikTok pixel

To accurately track conversions from TikTok to Telegram, it’s important to set up the pixel correctly.

Step 1 Go to Tools → Events

Step 2 Click Get Started

Step 3 Select Web

Step 4 You need to provide a link back to your website

Step 5 Select Manual setup

Step 6 Select Events API

 

Step 7 Enter a pixel name

Step 8 In Consideration add events Subscribe, Contact, Complete Registration, Complete Payment and delete unnecessary events

Step 9 For Subscribe, Contact, Complete Registration events select parameters url, ttclid, ip, user_agent


Step 10 For the Complete Payment event, select the parameters content_id, content_name, content_type, currency, value, url, ttclid, ip, user_agent

Step 11 Get pixel id and generate its token

Step 12 Add your pixel to MVP and click change channel

Congratulations! Your pixel has been successfully added!

How to convert traffic from TikTok into subscribers and customers?

  • Creating warming content in your Telegram channel. Subscribers should immediately see the value – useful posts, guides, exclusive content.
  • Automation via chatbot. The bot can immediately offer useful materials, help with product selection, and advise customers.
  • Gamification and quizzes. People love interactivity – tests, surveys, game mechanics increase engagement.
  • Subscriber segmentation. Personalized offers increase the likelihood of purchase.

MVP Project automates this entire process, from segmenting users to sending individualized offers.

Mistakes when linking TikTok Ads and Telegram (and how to avoid them)

  • Poor quality creatives → low CTR and poor subscriber flow.
  • The user journey is too long → the more steps, the more loss.
  • Lack of analytics → without data, it’s impossible to optimize ads.
  • Manual lead processing → managers don’t have time to respond and customers leave.

MVP Project helps solve these problems – analytics, communication automation and CRM in Telegram.

 

TikTok Ads and Telegram is a powerful bundle if you build the right strategy: launch relevant advertising campaigns with engaging creatives, track the effectiveness of advertising through pixel and UTM tags, and of course, automate the work with subscribers in Telegram using MVP Project.

Want to increase your conversion rate on Telegram? Connect MVP Project and optimize your traffic!

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