In traffic arbitrage, a visual is not just a “picture”, it is your first hook that the user clings to. It’s how accurate, catchy and relevant your visual is that determines your CTR, click-through rate and, as a result, your profit. In 2025, competition in Facebook, TikTok, Telegram and other sources has reached a new level – and visuals are no longer about “the girl in red” or a meme with a cat. We tell you what visual approaches really work in arbitrage today.
Contrast is the king of CTR
People scroll fast. And it is the contrasting, “jumping out” visuals that can stop the finger. In 2025, the trend remains:
– Bright colors: red, yellow, acid green – anything that visually breaks from the background of the platform;
– Simple shapes: large fonts, geometric shapes, arrows;
– High contrast between background and text.
Important: the visual should be easy to read even in 1:1 format on a phone screen. The simpler the better.
Real Photo > stock photos and graphics
Platforms are getting smarter. Facebook and TikTok are getting worse at skipping over creatives that are too “perfect” or “too promotional” in 2025. Photos work:
– Filmed on a smartphone (or stylized as such);
– Unprocessed, with “natural” noise;
– With live people in natural situations.
For example, a before/after photo, a custom screenshot, selfies in the mirror or a short live shot from life – such a visual bypasses strict moderation and inspires trust.
Memes and “underdogs” as a way to get attention
Visuals that look like a friends post, a meme from a public domain, or a screenshot of a correspondence work great in gray and white verticals. Formats that hook:
– A screenshot of the chat (real or stylized);
– A meme with a product theme (“me before the course – me after the course”);
– A picture from TikTok or storis cropped as a “fallen plum”.
People scroll, and familiar images spark interest. Visuals shouldn’t scream “I’m advertising”, they should whisper “hey, look at this, it’s something interesting”.
Animations and videos are a must-have in TikTok and Reels
If you are driving traffic through TikTok Ads or Meta Reels, forget about static banners. Relevant video formats:
– A 5-10 second video with a spectacular hook shot;
– Testimonials (testimonials) in a storis format;
– “Reactions” – facial expressions, gestures, vivid emotions;
– A personalized approach (the frame is “a person like you”).
Live editing, quick frame changes, subtitles, superimposed titles – all of these things are necessary now. People don’t listen, people read and feel.
Localization and personalization
One of the most underrated but powerful tools is localization. A user from Kazan reacts differently than a user from Brazil. If you make a visual for a specific GEO:
– Use the local language and slang;
– Show local buildings, food, backgrounds;
– Include local colors, fonts, currencies.
Personalization also works: it’s as if the visual is addressing you. For example, “Are you from Novosibirsk? That’s why you should try this”.
AI and generation of unique images
In 2025, almost all arbitrageurs are already using neural networks to generate visuals. But most are without creativity. Here’s how to use AI not as a crutch, but as an amplifier:
– Do custom images for the offerer, not just “girl smiling”;
– Add details that “pierce” the viewer (a glance into the frame, a hand with a phone, a familiar object);
– Use combinations: real background + AI hero = native and catchy.
Midjourney, Leonardo, DALL-E, Runway – choose according to the task. The main thing is not to overdo the “unreality”.
Split tests: don’t guess, check
Which visuals will come in – no arbitrageur can tell you until they pour traffic in. Therefore:
– Create 3-5 variations on a single offer;
– Change not only the image, but also the text/headline;
– Analyze by clicks, CPM, CR.
In 2025, the main visual metric is cost per click and funnel depth. If a picture gives you a cheap click, but traffic “falls off” – it’s not the visual that’s to blame, it’s the funnel.
Conclusions
In Arbitrage 2025, visuals are your main tool of distinction in the feed. Successful creative doesn’t have to be expensive or complicated. It is catchy, native, lively and maximally relevant to the target audience. Use contrast, real photos, localization, AI, video formats and be sure to test. It’s the visual that decides whether that click will cost $0.03 or $1.50.
Arbitrage isn’t about big headlines anymore. It’s about who can make visuals that make your finger stop.
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