Traffic arbitrage is a game of results: you fill ads, get conversions, track conversions and strive to earn more than you spent. However, this simple description hides dozens of nuances, and without a clear understanding of what works and what does not, it is almost impossible to achieve a stable profit. This is where trackers come into play – an indispensable tool for any arbitrageur. Let’s find out what trackers are in traffic arbitrage, why they are needed and how they help you earn more.
What are trackers in arbitrage?
A tracker is an analytics system that collects, processes and visualizes data about advertising campaigns. It allows you to track where the traffic came from, how it interacts with your website, which sources bring conversions, how much each click or action costs, and which bundles really work.
Simply put, the tracker is the brain of the arbitration system. Without it, the work becomes blind: you spend budget, but you don’t understand what gives results.
Why do you need a tracker in arbitrage?
Here are the key tasks that the tracker solves:
📊 1. Data collection and analysis
The tracker shows from which sources the traffic came, how much each click cost, which GEO works better, and which ads or creatives bring results. This gives you the ability to scale effective bundles and disable unprofitable ones.
🔁 2. A/B testing
With the tracker, it’s easy to test different lendings, creatives, prelends, and even offers. All of this can be set up in splits, and the system will automatically show you what worked best.
🌍 3. Forwarding and track links
Trackers allow you to mask and edit links, manage redirects, distribute traffic according to different conditions (GEO, device, browser, etc.). This is especially important for increasing conversions and bypassing moderation.
🧠 4. Antifraud and traffic filtering
Modern trackers help to detect bots, proxy traffic and other suspicious sources. This allows you not to waste your budget on “empty” clicks.
💵 5. ROI and profit calculation
The tracker shows you how much you earned from each campaign, how much you spent, and what your net income is. This is a key point in arbitrage – the goal here is not traffic, but money.
Popular trackers for arbitrageurs
There are many solutions on the market, but here are a few popular ones:
– Binom is one of the fastest self-hosted trackers. It is characterized by flexibility and speed of data processing.
– Voluum is a cloud-based solution with a user-friendly interface and powerful analytics.
– Keitaro – suitable for both beginners and experienced arbitrageurs, supports cloaking and multi-splits.
– RedTrack – especially useful for teamwork and automation.
The choice of tracker depends on tasks, traffic volumes and training level.
Without a tracker, it’s like not having a navigator
Working without a tracker in arbitrage is like driving through an unfamiliar city without a map. You may accidentally get where you need to go, but most likely you will lose time, money and get confused. A tracker helps you understand where you are now, where to go, and what exactly brings results.
How to choose a tracker?
When choosing a tracker, it’s worth considering:
– Support for the right traffic sources and offsets
– Speed of operation (especially important for large volumes)
– User-friendly interface and availability of training
– Cloaking capability (if required)
– Price and terms of the tariff
For beginners, cloud-based solutions with a simple interface are suitable, and for experienced arbitrageurs – self-hosted trackers with deep customization.
Conclusion
Trackers in arbitrage are not just a “handy tool” but a critical part of the funnel. They allow you to see the big picture, drive traffic intelligently, and scale profitable bundles. If you’re serious about arbitrage, a tracker is the first thing that should be in your kit.
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