Telegram in 2025 is no longer just a messenger, but a full-fledged platform for business, sales, influencer marketing and passive income. If you are looking for a real way to make money on Telegram, you have a great choice: there are more tools, the audience is more active, and the competition, despite the growth, is still lower than in Instagram* or TikTok.
Let’s break down how people are earning in Telegram today – from beginners to experienced entrepreneurs.
Channel with monetization through advertising
A classic that works: you create a Telegram channel on a popular topic (investments, psychology, marketing, movies, lifehacks, fashion, etc.), gain an audience, publish quality content – and start selling advertising.
How to earn:
– Advertising integrations from other channels
– Selling native advertising to brands
– Sharing posts and growth through collaborations
💡 Tip: 2025 channels work particularly well with a “face” – lead from the first person, add personal style and progressions.
Closed club or subscription
Create an expert channel (or chat room) with paid access. It can be:
– Finance or Investing Club
– Private movie or book reviews
– Subscribe to exclusive content (infos, insights, lessons)
– Educational mini-course
Use Telegram bots to automatically connect after payment, and accept payments via cryptocurrency, bank transfers, or Telegram Payments.
💡 Tip: a combination works well – free channel + “warm up” to a paid club.
Direct sales via Telegram stores
In 2025, Telegram platforms allow you to create stores right inside the chat. You can sell:
– Goods (e.g. cosmetics, accessories, merchandise)
– Digital products (checklists, templates, instructions)
– Training courses and mini-programs
– Consultancy and services
Stores can be easily integrated with CRM and payment systems. Experts and freelancers are particularly active in using this.
Traffic arbitrage and affiliates
Telegram is a great platform for arbitrage and promoting affiliate programs. How it works:
– Maintain a channel for a narrow target audience (for example, “Gadgets 2025”)
– Place links to affiliate offers (AliExpress, Tinkoff, Ozon, etc.)
– Receive % from each sale or registration.
💡 In 2025, the demand for affiliates with pay-per-subscription or pay-per-action has increased, especially in the EdTech, FinTech, and SaaS niches.
Work on projects: manager, editor, warm-up man
If you don’t want to create a channel, but want to earn – join already ready projects:
– Telegram channel manager (content, answers, admin)
– Progrower (leading on behalf of the brand, progression to sales)
– Copywriter, designer, editor
– Running ads or analytics on chats and bots
💡 In 2025, there was a demand for “universal” specialists capable of running both the channel, chat and communication with subscribers.
Bots and custom automation
If you know how to program – Telegram bots are now needed by everyone from restaurants to online schools. You can:
– Make custom bots for business
– Sell ready-made solutions (bot for orders, surveys, quizzes)
– Set up auto-funnels via Telegram + CRM (Bitrix, amoCRM, etc.).
💡 The most profitable queries are bots with autosales, triggered mailings and pay-per-click.
Telegram as an extension of personal brand
Many experts, coaches and even offline entrepreneurs in 2025 are running a Telegram channel as a “warm circle”. It helps:
– Sell services or courses without advertising costs
– Build a community around you
– Build trust and stimulate repeat sales.
This works especially well when combined with Instagram*, YouTube, or podcasts.
How much can you earn in Telegram?
Depends on the model. Here’s an average for 2025:
| Model | Income (per month) |
| Channel 5-10k subscribers | 30 000 – 150 000 ₽ |
| Closed club | 50 000 – 300 000 ₽ |
| Heating for product | 100 000 – 500 000 ₽ |
| Arbitrage / affiliates | from 20,000 to 1 million ₽+ |
| Services / Management | 30 000 – 150 000 ₽ |
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