CUSTOMIZED STATISTICS IN MVP PROJECT: COUNT WHAT OTHERS DON’T EVEN SEE!

Why don’t standard reports work for arbitrage?

Every day arbitrageurs face the same problem: standard analytics systems show only superficial data. You see total ROI, average conversion and basic metrics, but….

• How do you determine which creative has yielded the highest ROI?
• How do you compare the effectiveness of traffic sources from Facebook vs. Google?

Standard reports don’t provide answers to these questions. That’s why MVP PROJECT revolutionized analytics

Custom statistics from MVP Project

MVP PROJECT presented a solution that will change the way Telegram arbitrageurs approach analytics. Custom statistics in MVP Project is not just another reporting module. It is a full-fledged analytics designer that allows you to:

📊 Create multiple analytics profiles

• One profile is for analyzing traffic from Facebook, the other is for Google
• Switch between them in one click and compare data.

🧮 Arbitrary formulas and metrics

• Create metrics of any complexity to suit your needs. For example, calculate the Subscriber/Dialog ratio using the formula “Number of Dialogs*100/Count of Subscribers” to understand which ads carry more interested customers.
• Ready-made formulas for the most common scenarios

⚡ Automatic real-time calculation

• Data is updated automatically in real time
• Upload reports to Excel

📈 Smart statistical methods

• Get accurate averages
• Analyze dynamics and get forecasts based on historical data

Practical use cases

Comparison of the effectiveness of offsets that saved a couple thousand dollars

Arbitrator Mikhail was testing 15 different offers at the same time. Standard reports showed only the total ROI for all of them. With the help of MVP Project’s custom statistics, he:

• I created a profile called “FaceBook Traffic.”
• Added Subscriber/Dialog metric
• I adjusted by the formula “Number of dialogs*100/Number of subscribers” to see which ads carry more interested customers.
• Result: Identified 3 campaigns that appeared to be profitable but were actually making a loss with all expenses included

Who would especially benefit from this feature?

🔥 Arbitrageurs working with Telegram

• Are you testing dozens of offerers at the same time?
• Need to quickly compare the effectiveness of different bundles?
• Want to see real efficiency with all the nuances taken into account?

👥 To team owners

• Managing a team of managers?
• Need an objective assessment of each employee’s performance?

📊 To the analysts

• Tired of summarizing data from 15 different sources?
• Need in-depth custom reports?
• Want to focus on analyzing rather than collecting data?

If after the test you say, “How did I ever work without this?” – we wouldn’t be surprised. That’s exactly how 9 out of 10 of our clients react.

Want to see how it works live? Sign up for a demo – we’ll show you real data from your account.

These updates are the result of your requests. Thank you for helping us make MVP Project better!

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