Arbitrageur’s Checklist: What you need to analyze in traffic every day/week/month

In arbitrage, there is no time to change: traffic flows quickly, bids change, and offers burn out. That’s why systematic control of metrics is the key to stable profits. It is not enough to simply launch an advertising campaign and hope for the best, so it is necessary to constantly monitor the indicators, identify problem areas, and promptly make adjustments to the work.

Affiliate platform CPAExchange has developed a checklist that will help you to structure the process of traffic analysis and not to miss important details.

1. Daily monitoring allows you to react quickly to changes in the effectiveness of campaigns and quickly correct errors.

Overall campaign metrics:

• Make sure that your budget spending is in line with your plans and does not exceed your limits.
• Track the total number of impressions and clicksacross all campaigns. Abrupt changes can signal problems (e.g., decreased impressions due to ad blocking or increased clicks due to click fraud).
• Evaluate CTR (click-through rate)for different campaigns and ads. A low CTR may indicate ineffective creative or improper targeting.
• Growth CPC (cost-per-click) can signal increased competition or the need to optimize targeting.

Conversions and its cost:

• Track the number of targeted actions(leads, sales, registrations, etc.) across all campaigns.
• Evaluate the conversion rate from a click to atargeted action. For example, a low CR may indicate problems with the landing page or a mismatch of traffic to the offerer.
• Track the cost of attracting a lead or taking a targeted action. Too high CPL/CPA (Cost Per Lead/ Action)requires campaign optimization.

Traffic Sources:

• Determine which traffic sources bring themost conversions and have the lowest CPL/CPA.
• Turn off sources that don’t bring in conversions orhave too high a cost to attract a lead.

Frod monitoring (if possible):

• Identify IP addresses that are getting a lot of clicks but no conversions.
• Track unusual user behavior on thesite (e.g., too short time on the site, no action).

2. Weekly analysis allows you to see longer-term trends and evaluate the effectiveness of the changes you’ve made.

Analysis of the dynamics of indicators:

• Compare metrics(CTR, CPC, CR, CPL/CPA) to last week to identify trends and determine how campaign performance has changed.
• Be sure to visualize the datausing graphs to see trends and dependencies. An Excel spreadsheet or AI analysis can help.

Analyzing creatives and lendings:

• Determine which creatives bring in the most clicks and conversions. Turn off ineffective creatives and choose or develop new options. If you’re working with a proven affiliate program, you’re usually provided with all the materials for promoting the offer, including creatives.
• Analyze users’ behavior on lendings and identify weaknesses. Conduct A/B-testing of various elements of a landing page(headlines, calls to action, design).

Target Audience Analysis:

• Determine which audience segments bring in the most conversions. Refine targeting and create personalized campaigns for different segments.
• Analyze user interests to create more relevant creatives and lendings.

3. Monthly analysis allows you to evaluate the overall effectiveness of the strategy and plan future actions.

Overall performance analysis:

• Calculate ROI(ROI) for each campaign and for all campaigns as a whole. It’s worth identifying where the bulk of your budget is spent and reducing or eliminating costs that don’t impact revenue growth.
• Evaluate the overall profitability of the arbitrage activity. But don’t relax if you are happy with the figuresJFurther – more!

Traffic channel analysis:

• Determine which traffic channels generate the most revenue.
• Evaluate the potential for scaling each channel.

Analyzing Offers:

• Determine which offerers are most profitable.
• Track conversion rates and identify offsets that are starting to “burn out”.
• Pay attention to the news to determine the potential for offsets that will be of interest in the future

Competitor Analysis:

• Keep track of what offerers and creatives your competitors are using.
• Study your competitors’ successful cases and adapt them to your strategy.

Planning for the next month:

• Set goals to increase traffic, conversions, and profits for the next month.
• Develop a strategy to achieve your goals, taking into account the results of the past month’s analysis.
• Allocate budget between different campaigns and traffic channels based on their performance and potential.

Regular analysis is not boring, but a tool to control profits. Daily monitoring saves you from losses, weekly monitoring increases efficiency, and monthly monitoring gives you a strategic vision.

Use this checklist from CPAExchange as a starting point and adapt it to your needs and the specifics of your vertical. Communicate with other arbitrageurs and share your experience, constantly learn new methods of traffic analysis and master new tools. And may luck always be with you