Dolets in traffic arbitrage

Where do the dolts in arbitrage come from?

In the world of traffic arbitrage, sometimes unexpected things can happen.
One such unexpected thing is “dolts” – leads that appear in the statistics a considerable time after the initial flood.
Sometimes they can even appear several months after you had already stopped counting on their appearance.
So what are they and where do they come from?

What are dolettes?

Dolettes, or “dolettes”, are leads that appear in the statistics some time after the initial advertising campaign.
This phenomenon is not so rare in traffic arbitrage, and it can significantly affect the overall picture of your effectiveness.

Where do the dolettes come from?

We can’t say for sure the reason why users stop at different stages of the funnel.
However, we can consider the following assumptions:

1. Some users do not make a decision to buy or subscribe immediately.
   They may take a long time to consider an offer, compare it with other options, and only after some time take a targeted action.
   This is especially true for products and services with high value or complex choices.
2. Late data processing Sometimes the delay can be due to technical aspects, for example, late data processing on the side of an advertising network or affiliate program.
   In such cases, leads are recorded later than they were made.
3. Re-visits Users may return to a site some time after their first visit, especially if they have bookmarked it or received an email reminder.
   Re-visits often convert into leads that were initially overlooked.
4. Cross-device conversions Users can start a process on one device and complete it on another.
   For example, after starting to research an offer on a smartphone, they may complete the purchase on a computer a few days or weeks later.

How do dolettes work in different verticals?

Nutra

In this vertical, dolts are often caused by a delay in showing ads.
For example, traffic has been purchased, but Facebook is showing ads late.
A user may see the ad a few days later and leave a lead.
Users can also save the link to bookmarks or make reposts.

iGaming

In iGaming, debits can occur for a variety of reasons.
One common one is a dolt from registration to deposit.
A player may decide to make a deposit while at work, but only do so in the evening at home.
Reminders via push notifications can incentivize the player to take action.
Another option is that the user downloaded the app out of curiosity.
In this case, push notifications about big winnings can attract his attention and encourage him to make his first deposit.
Sometimes a user downloads the app, but does not go through registration.
In such cases, debits occur less frequently.
To remind about registration, you can use pooches offering bonuses for registration.
Rarely, but it happens that a user clicks on an advertisement, opens the link, but does not install the application, being distracted by something else.
If the link remains open, he may come back to it later and install the app.
In such a case, push notifications can help remind you of the action.

How do you account for dolts in statistics?

It’s important for an arbitrageur to consider dolts when analyzing the effectiveness of campaigns.
Here are some tips:

• Regular monitoring of statistics Don’t forget to periodically check your statistics even after the campaign is over.
  Dolettes can significantly change your stats.
• Analyzing User Behavior Understanding why users may be delaying their decision will help you optimize your promotional materials and approaches.
• Using analytics tools Modern analytics tools allow you to track user behavior across devices and platforms, which helps you capture dolts more accurately.

What’s the bottom line?

Bounces are a natural phenomenon in traffic arbitrage and should be taken into account to get a complete picture of the effectiveness of advertising campaigns.
You are likely to encounter bounces in every arbitrage vertical.
Understanding the reasons for their occurrence and regular analysis of statistics will help you better manage your campaigns and get the most out of each lead.