How to cast effectively for gambling in 5 easy steps

In order to effectively pour traffic to gambling, you need to follow a number of strategies that will help you succeed.
In this article, we’re going to look at 5 basic steps that you need to consider when pouring to gembla.
Understanding and properly preparing for these steps can help you to more effectively work on your subsequent pouring.

Why gambling is your vertical

High profitability

Gambling has always been and remains one of the most lucrative industries.
Online gambling provides unique opportunities for arbitrageurs who can attract users to casino sites or betting platforms.
Successful players in this field can receive impressive payouts, thanks to affiliate programs and generous commissions.

Constant traffic flow

Every day millions of people around the world place bets, play online casinos, participate in lotteries and poker tournaments.
The gambling vertical attracts a huge amount of traffic, which creates favorable conditions for arbitrageurs seeking a constant influx of new players.

Growing popularity

Every year the gambling industry continues to grow, attracting more and more people.
This is due to the development of technology, the availability of mobile devices and changes in the legislation of many countries that legalize online gambling.
The trend of growing popularity of this vertical continues to strengthen, making it even more attractive for arbitrageurs.

1- Determining the type of gambling-offer

Once you’ve understood why it’s basically worth considering a gambling vertical, let’s move on to the steps themselves.
The first thing you have to start with is determining the type of offerer.
Gambling-offers can be roughly divided into several categories, each of which has its own characteristics and target audience:

• Casino: This includes classic games such as slots, roulette and blackjack.
  Casino-offers attract both newcomers and experienced players by providing the opportunity to win big prizes.
• Betting on sports (betting): Offers aimed at sports fans allow you to bet on the outcome of sporting events.
  Popular sports to bet on include soccer, basketball and tennis.
• Poker and card games: Unlike casino games, these games involve competing against other players rather than the “house”.
  Experienced players can use their skills to make a profit.
• Bingo: A simple and fun game that appeals to a wide audience.
  The possibility of winning small but frequent prizes makes bingo popular among different age groups.
• Lotteries: This type of offer offers the chance to win large sums of money through luck.
  Lotteries can include traditional drawings as well as instant winnings using scratch cards.

2. Payout models in gambling

There are two main payout models in gambling traffic arbitrage:

1. Commission for player’s loss (RevShare): The affiliate receives a share of the funds lost by the player.
   This option can bring significant profit, especially when working with highly active users.
2. Player Activity Fee: In this model, affiliates are paid based on deposits or actions (e.g. registrations) of users.
   This can be either a flat rate (CPL) or a percentage of the initial deposit.

Some gambling companies offer hybrid payout models, combining both schemes, allowing arbitrageurs to maximize their income.

3. Target audience of gambling-offers

The main demographic group for gambling-offers is men between the ages of 21 and 35.
These users often live in urban areas, have an average income and higher education.
However, women are also interested in gambling, which should be taken into account when developing advertising creatives.

In addition, the older generation, especially those who previously preferred visiting physical casinos, are increasingly moving to online platforms.
This trend intensified during the COVID-19 pandemic, when many people started using online services for leisure activities.

4. Strategies for promoting gambling-offers

• Push notifications

Push notifications allow you to instantly engage with users and encourage them to take action.
This format is ideal for gambling, as players often make decisions based on impulse.

• Popup Ads (Pops)

Pops are highly visible and cannot be missed by users.
They are especially effective on high-traffic sites and allow you to reach a wide audience quickly.

• Direct Click

Direct Click or “zero-click” advertising is a format in which the user is automatically redirected to the page with the offer.
This approach is especially effective for attracting attention to casino and betting-offers.

• Native advertising

This ad format looks like part of the site content and attracts users’ attention without causing irritation.
Native advertising helps to overcome “banner blindness” and bypass ad blockers.

5. Optimal choice of GEO

The choice of GEO (geographic region) plays an important role in the success of traffic arbitrage campaigns.
Some of the best GEOs to promote gambling affiliates include Canada, Germany, USA, Russia and some Asian countries.
When choosing a region, it is important to consider not only legal restrictions, but also the income level of the population and the level of awareness of possible online scams.

Start pouring on the gembla with MVP Project right now

Traffic arbitrage on gambling offers is a promising area that can bring high profits with the right approach.
Choosing the appropriate offers, understanding your target audience and using effective promotion strategies will help you achieve success in this vertical.
MVP Project is the best solution for pouring into gambling platforms.
Our product provides a unique ability to analyze your pour by all necessary metrics, allowing you to accurately track campaign performance, optimize costs and increase conversion rates.
Other services don’t offer such detailed analytics, which is why we can unhesitatingly recommend using our product for your business.
Our team will be happy to help you with customization not only in a chat, but even on a call.