What is prelending and how to use it

Prelanding in arbitrage

Prelending is a one-page pad site that is used in arbitrage to “warm up” the target audience before they get to the main landing page.
This tool helps to convince users to take a targeted action, whether it’s buying a product or subscribing.
An advertising campaign usually looks like the following: ads, preload, landing page.

Why prelending is necessary

Prelending helps to solve several tasks.
It allows you to effectively attract users through various traffic sources, such as Telegram channels, groups in messengers, social networks, video hosting, SMS and e-mail newsletters, as well as through links on third-party resources and search engine optimization.
One of the key advantages of preloading is its ability to bypass advertising restrictions on platforms such as contextual advertising.
For example, some products such as nutra and adalt cannot be advertised directly.
In such cases, preloading serves as an intermediary platform that engages the audience and directs them to the site with the offerer.

Advantages of using prelending

Pre-landing allows you to filter out low-quality traffic that comes from teaser networks and brings a low percentage of sales.
A preloading site serves as a filter that filters out untargeted users and leaves only those who are really interested in the offer.
This increases the effectiveness of the advertising campaign and increases profits.

Prelanding in arbitrage: what it was created for

The prelinking method was invented by webmasters specializing in arbitrage, which is the reselling of traffic for profit.
Businesses pay commissions in the form of a percentage of sales or a fixed fee for attracting new customers.
To do this, they often partner with intermediaries who are traffic arbitrage professionals.
Some market segments cannot exist without arbitrageurs, even if the profit would be small, because “gray” offers cannot be advertised directly.

How to create prelending

When you work with a “gray” vertical, the use of a spacer site (prelending) becomes a justified and effective solution.
Prelending can be created by yourself or ordered from a professional, depending on your skills and budget.
Or you can take as a basis someone else’s template and adapt it to your needs.
In the end, the choice of how to create prelending depends only on your skills, budget and time.
In the future, we will talk about the advantages of each of the ways of creating prelending.