Today, Telegram is not just a messenger, but a full-fledged sales platform, where money is made no worse than on marketplaces. But to make your channel really profitable, just “good morning” posts and reposts of other people’s news are not enough. You need to build a strategy, understand where to get an audience, and, most importantly, how to warm it up and turn it into loyal customers. Below is a breakdown, without water, with specifics.
1. Turn the channel into a sales funnel
The first thing to realize: A Telegram feed is not a storefront, it’s a funnel. Here a person must:
– get caught up in the content,
– to linger because of interest,
– trust you as an expert or brand,
– and eventually buy it.
Format the channel header: who are you, what’s here, why subscribe? Provide a link to your product, bot or website. There should be an understanding in the posts: who, what and how you can help. Without this, no traffic will not help.
2. Content is the fuel of sales
Sales in Telegram start with trust, and trust starts with content. Conventionally, content is divided into three blocks:
– Informational – benefits, insights, mini-guides.
– Warming up – stories, cases, comparisons, before/afters, testimonials.
– Salesy – Offers, deadlines, discounts, UTPs, calls to action.
Don’t be afraid to sell direct. People read the channel for a reason – they are interested in your topic. If you’re constantly just “giving benefits” without offsets – you’re a blogger, not a seller.
3. Where to get the audience? Arbitrage and more
When the channel is designed and filled, it’s time to drive traffic. This is where the most interesting thing starts – traffic arbitrage.
Arbitrage is when you buy traffic cheaper and earn more on it. In the context of Telegram it means:
– Buying advertising from other channels (especially themed channels).
– Pouring through Facebook/Instagram Ads with a transition to Telegram.
– Target on a bot with auto-subscribe to the channel.
– Using Google Ads, TikTok Ads – anything that leads to a channel or bot.
Classical methods also work: mutual promotion, contests with reposts, gamification.
💡 Tip: When pouring in traffic, always count CPL (cost per subscriber) and LTV (revenue per subscriber). A channel is an investment, think like a business.
4. Set up auto-funnels through bots
Once a subscriber has gotten into your channel, it’s important not to lose them. The perfect connecting bridge is a bot.
Through the bot you can:
– Engage through quizzes, mini-games, bonuses.
– Automatically warm up through a series of messages.
– Making personalized offsets.
– Leading to a purchase step by step.
Example: user got into the channel → clicked the button → got into the bot → took a test → got a personalized recommendation → bought.
5. Analyze and scale
Sales is not about magic, it’s about numbers. Keep a spreadsheet, measure it:
– How many subscribers came from each source.
– What % of subscribers click on links.
– How many buys.
– Which offers work better.
And then scale what works. Take out the unnecessary, the ineffective. Test every headline, every button, every bundle.
Bottom line: selling on Telegram is not “just running a channel”
It’s a mix of marketing, psychology, systematicity and the courage to sell. Content is your storefront, bot is your salesman, traffic is your lifeblood. Don’t be afraid to test, drain budgets, and make mistakes. The next lead could be a blast.
If you’re not already selling on Telegram, you’re losing the market. And it’s hot, by the way. It’s very hot.
No Comment! Be the first one.