Why everyone is leaving Facebook for TikTok and Telegram: a breakdown of the main reasons
Facebook* was until recently the dominant social network with huge influence on users, brands and the advertising market. But in recent years, especially towards 2025, more and more people and businesses are migrating to TikTok and Telegram. Why is this happening? Let’s break down the key reasons.
Facebook is losing its young audience
One of Facebook’s biggest problems is its aging audience. Young people (especially Gen Z) simply don’t go to Facebook – it’s associated with “their parents’ social network,” with an overloaded interface and outdated communication formats.
While TikTok offers dynamic, short video content, understandable and close to the younger generation, and Telegram offers simplicity, privacy and speed of communication without algorithmic feeds and ads at every turn.
Advertising restrictions and rising costs
Businesses are going away, too: the cost of Facebook ads is going up, and their effectiveness is going down. After iOS updates and reduced user tracking, targeting has become less accurate. Plus, Meta* ads are constantly getting blocked, especially in sensitive topics.
At the same time, in Telegram you can run native and direct advertising, work with chatbots, and warm up your audience without algorithms. And TikTok offers native reach and viral potential, especially if you work properly with content and trends.
Moving from “platforms” to “media channels”
People no longer want to “sit” on one social network – they consume content by interest. Telegram and TikTok are not just a messenger or a social network. They are:
– TikTok is a huge video machine with algorithms that know what you’re interested in.
– Telegram is the center of personal and expert channels, where everything is fast, to the point, without feeds or intrusiveness.
More and more people are building their own information environment – and Facebook, overloaded with content, spam, ads and politics, doesn’t fit into it.
Content and format: short, snappy, to the point
Facebook and Instagram* introduced the Reels video format in response to TikTok, but are losing out. Users are already used to the 60-second, bright, lively format of TikTok, where there is no “subscription tie-in” – the content itself goes out in recommendations.
Telegram, in turn, allows you to consume structured, fast, expert content: picks, channels, guides, progressives, newsletters – and all in one place, without feeds and intrusiveness.
Privacy and trust
After the data leak scandals, Facebook has lost a significant amount of credibility. Telegram, on the other hand, has been positioned as a private and secure messenger since its foundation. This is appreciated by both users and businesses working with bases, bots, and mailing lists.
Why are TikTok and Telegram the future?
– TikTok is all about new coverage, live formats, and fast audience response.
– Telegram is about trust, closed communities, strong progressions and loyalty.
For users – these are two platforms where it’s comfortable.
For businesses – these are tools where you can still grow organically, without huge budgets.
Conclusion
Facebook is losing ground due to an outdated interface, expensive and ineffective advertising, and loss of trust. People and brands are moving to places where content is simpler, audiences are more alive, and algorithms are allies, not enemies.
TikTok is for outreach.
Telegram is for community and warming up.
Facebook is for the archive.
Facebook* and Instagram* are owned by Meta, a company recognized by Russian authorities as an “extremist organization
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