TikTok pixel – creation and connection

With MVP Project, you can effectively optimize ads from TikTok, getting accurate data to optimize your ad campaigns.
Connecting the TikTok Pixel to MVP Project allows you to optimize ads from TikTok in the same way it works with Facebook, which increases conversion rates and improves the results of your advertising activities.
Follow the steps below to connect the TikTok Pixel to MVP Project.

Step 1

Go to Tools → Events in TikTok Ads Manager.

Step 2

Click the Get started button.

Step 3

Select the Web platform.

Step 4

Type in a link to your landing page or website where you want to track events.

Step 5

Select Manual setup to set up manually.

Step 6

Select the Events API option to connect via API.

Step 7

Enter a name for your pixel to make it easier to manage in the future.

Step 8

In the Consideration section, add events like Subscribe, Contact, Complete Registration, Complete Payment and remove unnecessary events that are not needed for your business.

Step 9

For the Subscribe, Contact, Complete Registration events, specify the following parameters:

• url
• ttclid
• ip
• user_agent

Step 10

For the Complete Payment event, add the following parameters:

• content_id
• content_name
• content_type
• currency
• value
• url
• ttclid
• ip
• user_agent

Step 11

Get your pixel ID and generate its token for future use.

Step 12

Add the pixel to your system, such as MVP, and click “change channel” to complete the setup.

Now you can optimize ads from TikTok

If you have followed all steps correctly, your pixel will be added successfully.
Please note the image above, which shows how the correctly filled in pixel data should look like in your personal MVP Project account.
If you have any questions or difficulties, feel free to contact our support team – we are always ready to help!