Postclick – what it is

What is Postclick and how does it work?

Postclick cookie is a tool in arbitrage that stores data about a user after he clicks on an affiliate link, capturing it for a certain period.
This allows affiliates to track a user’s actions and get rewarded for conversions long after the first interaction.

Principles of Postclick in affiliate programs

When a user clicks on your affiliate link, a Postclick cookie is stored on their device that contains information about the ad.
For a set period of time (for example, 30 days), Postclick tracks the user’s targeted actions on the site. An example of how Postclick works:

• The user clicks on your affiliate link but does not make a purchase.
• After 29 days, he returns to the site and places an order.
• The conversion counts against you because the post-click cookie is still active.

If the post-click cookie expires, the conversion will be credited to the advertiser.

Why might Postclick not work?

Despite the convenience of Postclick, it can sometimes fail.
The main causes:

1. Using different devices or browsers. If a user uses different devices or browsers, cookies do not link their actions together.
2. Short post-click period. Some users may take a long time to make a decision, especially when interacting with expensive products or services.
   In such cases, a short postclick may not get you conversions.
3. Cookie deletion. Many users clear cookies on a regular basis, which results in data loss.

Why it’s important.

Understanding how Postclick works can noticeably improve the conversion rate of your campaigns.
With a postclick cookie, you can get leads even if the user has made a purchase weeks later.
By setting the correct postclick cookie retention period, you will increase your chances of success and revenue growth.