CTR in fluff – how to increase clickability

How to increase CTR in fluff.
Suggest effective strategies

CTR (Click Through Rate) is the main indicator of the effectiveness of push notifications.
The higher the CTR, the more users interact with the offer.
But how to make your push get clicked?
In this article, we will share effective methods to increase the clickability of push notifications.

1. Use emoji

Today it is difficult to imagine communication without emoji.
And although this method is banal, some people bypass them.
Most people are so used to them that messages without emoji can be perceived dryly or even negatively.
We recommend that you use emoji in your pooches.

Benefits of emoji:

• Attracting attention.
• Emotionally energize the message.
• Increase audience engagement.

By adding emoji that are colorful and appropriate to your message, you will increase its appeal and clickability.

2. Time the offer to coincide with an important event

One of the simplest but effective ways to increase CTR is to time the push to coincide with a significant event.
It’s important to choose a moment that resonates with your audience.
For example, campaigns timed to coincide with major sporting events, holidays, and global sales perform better every year.

3. Create a sense of urgency

A sense of urgency is one of the most powerful triggers that encourages users to take action.
To increase CTR, use verbs in headlines and body copy that prompt immediate action.

• Do it
• Take it
• Get it
• Open it
• Hurry up
• Sign up
• Recognize
• Save

Words like these give the impression that the offer is time-limited or has unique benefits, which encourages users to act faster.

4. utilize the “New Subscribers” audience

Audiences can get tired of the same old push notifications over time, especially if they often receive similar offers.
The solution is to focus on those who have recently subscribed to your notifications.

5. Add new creatives

Sometimes one creative is not enough to get high CTRs.
To prevent audience burnout, use several variants of creatives at once.
This will help you test different approaches and find the most effective one.

Tip: even if you find a successful creative, replace it with a new one in a timely manner to keep the fluff fresh and interesting for the audience.

MVP Project will help you with the pooches

To achieve high CTRs, it’s important to make your push notification unique and relevant.
If you want to maximize the effectiveness of your push notifications, use MVP Project.
Наша платформа предоставляет все необходимые инструменты для создания, настройки и анализа пуш-кампаний.
Вы можете персонализировать рассылки, добавлять эмодзи и медиа, использовать макросы и многое другое.