In traffic arbitrage, messengers have long been a major tool for converting leads. They replace lendings, warm up the audience and close on payment. But if everything is set up wrong, even quality traffic is drained into nothing.
Let’s break down the 4 mistakes that cause your leads to leave to your competitors and how to fix them using the MVP Project.
1. Long answer – the customer has already left
Why it’s critical:
– Customers want an answer here and now.
– If they don’t get a response in 5-10 minutes, they go to a competitor.
– In limited time offerers, speed solves everything.
How to fix it with MVP Project:
– Audio alerts – the system notifies you of a new message.
– Set up your newsletters properly – more on them here.
2. No clear CTA (Call-to-action) in messages
Why it’s critical:
– The client doesn’t understand what to do next.
– The conversion rate of the desired action is falling.
– Messages lose effectiveness.
How to fix it with MVP Project:
– Use clear CTAs in mailings and correspondence.
– Automate interaction scenarios.
– Test different CTA wording and analyze the results.
3. Loss of leads due to chaos in chat rooms
Why it’s critical:
– Customers don’t like being written to from different accounts and losing correspondence.
– When there’s a lot of dialog at work, it’s easy to forget about important deals.
– It’s important not just to respond, but to drive the customer to a targeted action.
How to fix it with MVP Project:
– Unified CRM for Telegram – all dialogs in one place, nothing is lost.
– Funnel – capture what stage a customer is at to bring them to a transaction.
– Autonomous saving of contacts – even if the client deleted the account, his data will remain in CRM.
4. No analytics – it is not clear where customers are lost
Why it’s critical:
– Without data, it’s impossible to understand at what stage traffic is being drained.
– Maybe managers aren’t closing deals well, or maybe the leads are low quality.
– If you don’t test approaches, competitors will take your audience.
How to fix it with MVP Project:
– Source analytics – track where your most valuable customers are coming from.
– Optimize campaigns – analyze stats and optimize conversions without guesswork.
Conclusion
Even quality traffic on Telegram won’t convert if you don’t have your customer experience lined up.
Remember the 4 main principles:
– Respond quickly – even at night.
– Use CTAs in your communication – it will greatly increase conversion rates.
– Don’t lose leads – keep your correspondences under control.
– Check the statistics – it’s better to act on real numbers.
Want to customize your messengers to the max? Sign up at mvpproject.io and increase conversions!
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