Warming up your Facebook account – key steps

How to warm up your Facebook account for successful traffic arbitrage

Warming up a Facebook account is one of the key steps for those who plan to engage in traffic arbitrage.
Facebook is known for its strict moderation and algorithms that closely monitor user activity.
In order to avoid getting banned and get access to advertising campaigns, you need to make thorough preparations that will take several weeks.
In this article, we will look at the main stages of how to properly warm up a Facebook account.

1. Registering a personal profile

The first step in warming up is to create a personal profile.
Here, it’s important to show Facebook’s algorithms that you’re a regular user who doesn’t plan to break the rules.
Follow these guidelines:

• Set up a new account.
  Use new data – a fresh phone number and a new email address.
  If you want to keep yourself safe, use virtual machines and proxies to hide your real location and device data.
  This is especially important to avoid making algorithms suspicious.
• Show standard behavior.
  Algorithms track activity, and to make them “believe” in the naturalness of the profile, fill in all the data: upload a photo, provide your date of birth, place of residence and make your first publications.
  For 5-7 days, use Facebook* as a normal user: add friends, comment on posts, correspond, post content.
• Do not enter the advertising account at once.
  Frequent data changes can also raise suspicions.
  The more organic your behavior, the better.

Tip: Add a personal photo or snapshot of someone whose identity you can verify to your profile.
In case of a security check, this can help.
For arbitrageurs, it ‘s sometimes helpful to use photos of Asians, as Facebook’s algorithms don’t always accurately recognize them, which can reduce the likelihood of a ban.

2. Creating a Fanpage

Once the account has gone through its initial warm-up, the next step is to create a page.
This stage is important for the successful launch of advertising campaigns.

• Wait 5-7 days after registering your profile before creating a page.
  On the first day, fill in the basic data: upload cover art, description and add a link to the website.
• On the second day, you can invite friends to put “Likes”, publish the first post and customize the action button on the page.
• Keep it active.
  It is important to have regular posts, replies to comments, and organic activity on the page.

The longer it takes to create and maintain a page, the more likely it is that the account will pass moderation without problems.
This process usually takes from 1 to 1.5 weeks.

3. Launching advertising campaigns

The final stage of warming up your Facebook account is to launch advertising campaigns.
It is important to show the platform that you comply with all the rules and plan to advertise only authorized products.

• To start with, run an engagement campaign with a minimal budget, promoting a post in a group.
  The budget should be gradually increased over 2-3 days.
• After that, run an ad campaign on a white offerer, also with a minimal budget.

It is very important that ads are paid for from a new means of payment that has not been used in previously blocked accounts.
Ideally, if your bank card or PayPal account details match the data in your profile.

Important points:

• Facebook may ask you to undergo a security check when you launch ad campaigns.
  Don’t ignore this request – the sooner you pass the check, the less likely you are to receive an RDA (advertising ban) in the future.
• Some arbitrators even purposely get an RDA, take it off right away, and then keep working.

Conclusion

Warming up a Facebook account requires enough time.
In order to successfully launch advertising campaigns and not get banned, it is important to strictly follow the rules of the platform, demonstrate organic activity and comply with all stages of preparation.
After launching the first campaigns, you can carefully move on to work with gray offers, gradually increasing the budget and avoiding the use of content that violates the rules of the platform.
Properly performed account warm-up will significantly increase the chances of successful work with traffic arbitrage on Facebook.