Which mailings fit the segmentation statuses in the MVP Project

Introduction to segmenting mailing lists

For mailings to be really effective, it is important to take into account the characteristics of different user groups.
This is where segmentation comes in handy.

What is segmentation?

Segmentation is the process of dividing your audience into groups based on certain criteria.
In the context of newsletters, it allows you to send personalized messages that take into account the behavior and status of each user.

Users who have only subscribed

Welcome emails, instructions on how to use the product or service, and first special offers are important for this segment.
Helps to establish first contacts and engage the user.

Users who have only unsubscribed

Special emails with surveys, discount offers or improved terms and conditions can regain interest and trust.
This segmentation helps identify those who may still return.

Users who have made registration and deposit

These groups of users have already shown interest and trust, so it is worth creating more targeted and advanced offers for them.
For those who have registered, it can be bonuses for the first deposit.
And for those who have already made a deposit – special promotions, increased bonuses and unique offers.
Thus, segmentation helps to maximize the effectiveness of each stage of the sales funnel.