CRM system in arbitration

CRM systems in arbitration teams: a necessity or an additional tool?

Recently, on various platforms, such as interviews, conferences and chats, owners of large arbitration teams have increasingly emphasized the importance of CRM systems. For beginners in this niche and small teams, CRM seems to be something useful, but it is not always clear how exactly it works and what tasks it solves. In this article, we will look at the following issues in detail:

• What are CRM systems in the context of traffic arbitrage?
• What are the tasks that CRM helps to solve?
• What tools are on the market?
• When should you use a CRM and when can you get by with simple spreadsheets?
• And most importantly: should you implement CRM on arbitration teams?

What are CRM systems in arbitrage?

CRM (Customer Relationship Management) is a set of customer relationship management tools that help you organize your customer base and keep track of sales. However, in the context of traffic arbitrage, the term is often interpreted more broadly. Many arbitrage teams refer to CRM as any analytics and management tools, including Google spreadsheets, dashboards, task trackers, or Telegram chats. But at its core, a CRM system is a comprehensive solution that integrates all of these tools, allowing for centralized management of sales, bids, statistics, and other important metrics. In arbitrage, CRM helps to organize the work of the team and effectively manage traffic.

Is it correct to use the term “CRM” for arbitration teams?

Some experts believe that the term “CRM” in arbitrage is not quite accurate and recommend using ERP systems, which cover a wider range of tasks, including the management of company resources. In the context of arbitrage, the product is traffic, and so many aspects of the activity can indeed be characterized as CRM, but with an important clarification – it is more about analytics and data management.

Why do arbitration teams need CRM systems?

CRM systems help arbitration teams solve several key problems:

• Storage and analysis of data on offers from various affiliate programs.
• Tracking statistics on traffic floods.
• Evaluate the performance of individuals and teams.
• Control of payments from advertisers.
• Automation of routine tasks and reporting.
• Manage information flows including spand, applications and offers.

When a team starts to grow, it is important to track each employee’s performance and identify problems early. CRM helps to collect and analyze data, optimize costs and manage budgets more efficiently.

Off-the-shelf solutions or customized designs?

There are many universal solutions on the market, such as Bitrix24 or amoCRM, which can be adapted to arbitrage needs. However, many teams prefer to develop their own solutions or use simple tools such as Google tables. It all depends on the scale and objectives of the team: if there is a need for complex analytical data and automation, it is worth considering full-fledged CRM-systems. If the tasks are limited to basic accounting, Google spreadsheets can be a simple and affordable solution.

CRM from MVP Project: a solution for traffic and team management

MVP Project provides a CRM system that provides convenient work with traffic for both solo arbitrageurs and large teams. The system supports two-tier client processing:

• The first line is for users who haven’t yet made a sale, focusing on motivation to take the first step.
• The second line is for customers who have already made a sale, with the goal of increasing their engagement.

You can assign managers to processing lines and track their performance against key metrics. In the reports you will see:

• Average conversion from dialog to sale on line 1.
• Total sales on line 2.
• Average response time of managers.

Our system allows you to track registration, number and amount of sales in real time. Additionally, you can set tasks for each client and control their timely completion, which helps to optimize work processes. With MVP Project, your arbitrage will work more efficiently and the results will become more predictable!