What is FTD

FTD in iGaming

FTD (First Time Deposit) is the first deposit to a player’s in-game account on an online casino or betting platform.
Only after the player makes his first deposit, he can start playing slots, placing bets and using the full functionality of the site.
For arbitrageurs, FTD is important because it is after the first deposit is made that the lead (referred user) becomes valuable to the advertiser and the affiliate.
Without FTD, the advertiser does not earn and the affiliate network does not pay a commission.

Example of using FTD

The main task of an arbitrageur is to attract players who will not only register, but also make the first deposit.
The size and conditions of FTD influence the choice of target audience, approaches to creating creatives and strategies for promoting offers.
An example of using FTD in arbitrage: if an affiliate network promises a $500 bonus for the first 50 FTDs, it means that the arbitrageur will be rewarded when 50 players attracted by him make their first deposit.

How to increase FTD

To maximize FTDs, use the following strategies:

1. Emphasize bonuses Emphasize first deposit bonuses, freespins or doubling your deposit amount in creatives.
2. Quality traffic sources Attract traffic from trusted sources such as Google Ads, TikTok, ASO and apps.
3. Prelendings Use prelendings with interactivity, such as “wheel of luck” where the bonus is activated after the first deposit.
4. Motivation to deposit The key is to convince users not only to sign up but also to deposit through effective creatives and approaches.